One of our confidential clients is known for their customer service, however it’s difficult for them to differentiate in their highly regulated industry. This client trusted Clearform to help envision a future where they could engage customers in a new and personalized way. We reduced risk and expense by designing, prototyping, and testing a new kind of web application with real-world users. Our approach ensured that their new marketing strategy and website worked for their customers before they spent money developing the site. Our structured process helped manage the inherent risks of innovation. We set concrete milestones and tested as we went. We made it possible to course correct as we learned what our client’s customers really wanted… always putting people first.