clearform

Innovation Gallery Kiosks

The AT&T Foundry is an innovation incubator for software developers and engineers to work on special projects. This innovation gallery is located at the main entrance to the facility in Plano, Texas.

Four floor-to-ceiling glass panels display rear-projected interfaces, and are coated with touch-sensitive film to enable multi-touch interaction. From left to right, these interactive kiosks allow visitors to discover projects currently being developed, view current AT&T innovations, explore a globe that highlights AT&T innovators and corporate partners, and explore an abridged timeline of innovation at AT&T.

Ben Cerezo provided content strategy, information architecture, wireframes, design direction, interface design and asset production, and provided design guidance during prototyping and development.

49-foot interactive projection display

This edge-blended, 10-projector display overlooks the primary work area within the Foundry, and functions as a shared canvas that facilitates collaboration among team members, providing inspiration and a way for the group to share information throughout the day. The display slowly changes over time to show a variety of information, including a world clock (illustrating day and night around the globe), a binary clock, a message board for employees to post text messages through their AT&T phones, employees' favorite web feeds, and polls where individuals may ask group questions and have the answers aggregated on screen — completely controlled via their mobile devices.

Ben Cerezo provided content strategy, information architecture, wireframes, design direction, interface design and asset production, and provided design guidance during prototyping and development.

Kitchen digital signage

The AT&T Foundry is an innovation incubator for software developers and engineers to work on special projects. These two digital signs are at the end of the main kitchen and provide passive information about the space and its occupants. The displays rotate through multiple views to show the current times in all Foundry locations, weather forecasts, profile information about new visitors to the space, current project Gantt charts, and other useful information.

Ben Cerezo provided content strategy, information architecture, wireframes, design direction, interface design and asset production, and provided design guidance during prototyping and development.

21-foot diagonal multi-touch display

This multi-touch display resides in the primary work area, and serves as a collaborative laboratory and presentation canvas. The display is built from a 16x4 array of Christie micro tiles, with a touch overlay applied to enable an immersive interactive experience. Users may plug in up to 4 laptops, duplicate and resize the sources, view up to 4 TV channels at once, and utilize a whiteboard application.

Ben Cerezo designed the desktop background and a user interface that enables users to select video sources, as well as a custom multi-touch, multi-user whiteboard application. He also provided content strategy, information architecture, wireframes, design direction, interface design and asset production, and provided design guidance during prototyping and development.

Rockshow iPad & iPhone app

Rock Show is a free iPad & iPhone app that allowed users to view and purchase original, limited-edition posters commissioned by popular and indie musical artists. It achieved some commercial success, helping to increase poster sales for many talented designers. Rock Show was one of the first iPad apps to hit the market when the device debuted in 2010, and was designed to take full advantage of the platform's large canvas. Having worked together in the past, Neutrinos hired Ben Cerezo to design the logo, user experience and major visual elements of the app.

UX & interface design for Social Campaign

Crowd Factory helps marketers across multiple industries quantify and track ROI tied to social marketing by connecting people's social activities to conversions.

Social Campaign is a web application that you don't notice and have likely used, designed to integrate into most web sites for a seamless user experience. This example illustrates a simple sharing integration into PRNewsWire, with other social "widgets" shown in the background.

Ben Cerezo collaborated with the exceptional team at Crowd Factory for an extended engagement, beginning shortly before Social Campaign was first released. Subsequently, he assisted with streamlining the architecture and interface design of the administrative back end, redesigning the user-facing sharing process and visual design to integrate with host websites.

Admin tools for Social Campaign

Crowd Factory helps marketers across multiple industries quantify and track ROI tied to social marketing by connecting people's social activities to conversions.

The administrative back-end allows marketers to easily build social "widgets" that can be easily inserted into web pages that they own. Once deployed, the marketer can track social sharing behavior that occurs via the widget. This example illustrates a few of the analytics data available to the marketer.

Ben Cerezo collaborated with the exceptional team at Crowd Factory for an extended engagement, beginning shortly before Social Campaign was first released. Subsequently, he assisted with streamlining the architecture and interface design of the administrative back end, redesigning the user-facing sharing process and visual design to integrate with host websites.

iPhone app concept & storyboard

CustomMade.com is a unique web site that connects talented craftspeople with customers who want anything custom made, from furniture to jewelry, or anything else.

CustomMade was seeking an iPhone app design and storyboard to communicate initial functional and design concepts to investors, and engaged Clearform to bring their vision to life. We designed information architecture and user flow diagrams to inform the structure, created a series of wireframes to support the app's function, wrote a compelling story to demonstrate the function, designed a polished interface for the app, and conducted a photo shoot to clearly document the user-centered story. Clearform wrapped the story into an attractive, branded presentation document which has been well-received by key investors.

Identity & website design

Kirklin Thompson & Pope (KTP) are a formidable team of trial lawyers in Portland, Oregon. Clearform was engaged as a strategic design partner with The Canoe Group, innovators in strategic organizational change, to bring visual authenticity to the KTP brand.

Clearform designed a new logo, stationery system and web site to communicate the successful story of this partnership's classic dedication to craft, honesty and professionalism in the otherwise unscrupulous world of trial law practice.

Easy-to-read Voting Guide symbols

Each voting season Disability Rights Oregon helps publish the Easy Voting Guide, written to explain ballot measures to voters with low literacy. Measures are written simply, and accompanied by custom international-style icons that Ben Cerezo has been designing since 2006. Topics shown here include immigration, animal abuse, gun control, language in education, among others.